How has Bury Lane adapted during the Coronavirus Pandemic?
Right from the start we wanted to ensure our loyal customers were able to get all their usual Bury Lane food and groceries in a relaxed and safe environment. We implemented a one way system, social distancing, screens around the deli counter, butchery counter and the checkouts, and gave staff protective face coverings. We also introduced a delivery service within a 10 mile radius which was very popular during the initial strict lockdown period.
How have your customers reacted to these changes?
We have had so many positive comments praising how well we have operated throughout this unusual year. Our customers have been impressed by the fact we have retained the friendly and helpful service despite the ever-changing challenges. Since we have been able to reopen the Cafe and the Fun Barn we have seen a steady return of our regulars plus many new customers who are seeing the benefit of smaller, local shops.
Have customer shopping habits changed this year?
Definitely! We have seen a significant increase in footfall and many people are turning to us for their regular weekly shop along with those treats and luxury products we are well known for. Our Butchery counter has been nurturing a fantastic reputation for quality British meat and as more people are cooking at home rather than eating out, the demand for their East Anglian, mostly free range meat has dramatically increased.
You have never been a company that stands still for long, so what is new at Bury Lane?
Aside from the new online booking system for the Fun Barn, we have recently launched our British Artisan Cheese Counter. Our new local cheese supplier Perry has come on board with over 30 amazing cheeses made by small and family producers from all over the British Isles. Being an independent family-fun business ourselves, we are proud to be championing artisan companies who are producing some outstanding cheeses.
Christmas is approaching fast, how is Bury Lane planning to make it a safe shopping experience during the festive season?
The Christmas season starts in September for us and we have been rearranging the shop displays to bring in all the festive ranges without compromising the layout and space for our customers. We are also planning a temporary checkout area to allow customers to maintain social distancing both in the shop and whilst waiting at the tills.
What are your top tips for Christmas shopping at Bury Lane?
Plan ahead! We have such an amazing array of gifts, food products and Christmas decorations you really don’t need to shop anywhere else. The order books are open for Christmas turkeys, meat, fish, cheese and deli products. We also do fabulous hampers, both pre-made and bespoke, and are seeing an increase in orders from companies who are unable to have a Christmas party this year but want to say thank you to their staff and customers. And of course Gift Vouchers are a great gift at any time of year.
Following the lockdown, announced on Saturday by Prime Minister Boris Johnson to run from 5th November until 2nd December we contacted Bury Lane for an update: We are pleased to confirm that as an ‘essential’ shop, we will remain open seven days a week. We are installing a large marquee for our checkouts and utilising the cafe area to provide an additional 4000 sq feet of shopping space to increase our COVID safe arrangements. We look forward to welcoming you to Bury Lane Farm Shop.