Julian's Business Tips: Are You a Perfect Business Person? We all want to do things right, but is your perfectionism actually a problem? We’ve talked about being decisive before, but in our world, most situations do not have one ‘right’ way to doing things, often several responses can work given the demands of the situation. Unfortunately, a … [Read more...]

Julian’s Business Tips: The AEIOU of Business Marketing Email marketing remains one of the most effective and affordable means of connecting with current and prospective customers, particularly during these challenging times. Here are five simple things to consider to make your email marketing more effective. Ask • Ask permission when … [Read more...]

Julian’s Business Tips: Once Upon a Time If there is one thing 2020 taught us, it is to expect the unexpected. But that doesn’t mean you can’t,  or shouldn’t plan. You won’t need me to tell you that trying to run a business in a time of uncertainty can be very unsettling, so you can help yourself looking at the things that are stable. As we head … [Read more...]

Julian’s Business Tips: Is Your Business Like My Ankle? As some of you know, I do a bit of running and, earlier this year, I had a problem with a sore ankle. Now I did A level biology, so Dr Google and I decided I had tendonitis and put together a sensible treatment plan. But the pain never went away completely. I was confident it was tendonitis, … [Read more...]

Julian’s Business Tips: Your Starter For Ten... Years ago, an old sales manager of mine laughed at me when I told him I wasn’t competitive. Cheek! ‘You,’ he continued, ‘are one of the most competitive people I know – you don’t even enter the competition unless you think you’re going to win it!’ On reflection I realised that he was right. I … [Read more...]