Julian's Business Tips: Business is Blooming! Spring is a time for growth, and if your small business is growing, you may be thinking about recruiting new staff. Here’s a really useful exercise you might want to try before you start recruiting seriously. Small businesses are usually based around a few people, and as they grow, it’s usually … [Read more...]
Julian’s Business Tips: Fishing for Customers
Julian's Business Tips: Fishing for Customers Marketing is a huge subject – so I’m going to try and sum it up in 250 words for you. Marketing is letting customers know that you have a product they want. And doing it in such a way that they are persuaded to buy it. Simple. Marketing is not sales – sales is a part of marketing. Sales … [Read more...]
Julian’s Business Tips: Your Business Journey
Julian's Business Tips: Your Business Journey Last month’s homework was to think about your long-term objective, your vision. I describe running a successful business as going on a journey – and you need to lead your team to the right destination. Do you know where you’re going? That destination is your vision. Once you have decided on … [Read more...]
Julian’s Business Tips: Just You? Or a Team?
Julian’s Business Tips: Just You? Or a Team? This month, I want you to think about whether your new business is just you, or do you see yourself employing a team one day? Working on your own is great – freedom from interference and staff problems, but it’s also lonely, and everything falls to you. You have all the responsibility, for … [Read more...]
Julian’s Business Tips: New Year, New Business Idea?
Julian’s Business Tips: New Year, New Business Idea? I’m going to begin this year with a series of articles, aimed at startups, but also thought-provoking for established businesses. Lots of people review their lives at this time of year, and many will be toying with the idea of starting a new business. Is that right for you? Are you … [Read more...]
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