Julian's Business Tips: Business is Blooming! Spring is a time for growth, and if your small business is growing, you may be thinking about recruiting new staff. Here’s a really useful exercise you might want to try before you start recruiting seriously. Small businesses are usually based around a few people, and as they grow, it’s usually … [Read more...]

Julian's Business Tips: Fishing for Customers Marketing is a huge subject – so I’m going to try and sum it up in 250 words for you. Marketing is letting customers know that you have a product they want. And doing it in such a way that they are persuaded to buy it. Simple. Marketing is not sales – sales is a part of marketing. Sales … [Read more...]

Julian's Business Tips: Your Business Journey Last month’s homework was to think about your long-term objective, your vision. I describe running a successful business as going on a journey – and you need to lead your team to the right destination. Do you know where you’re going? That destination is your vision. Once you have decided on … [Read more...]