Plan Your Marketing for 2024

Are you looking for more local customers in 2024?

The Listing is Royston and the SG8 area’s longest running, popular magazine, designed to be the most comprehensive guide to your local area, and to educate, entertain and inform, helping you to get the very best from life in Royston and the wider surrounding area.

Of course, at the heart of our community are the small, independent businesses that we champion – our ethos to keep it local.

Each month we publish two free, full colour community magazines, issued in print and online. The magazines are hand delivered through letterboxes to over 17,300 local SG8 postcodes:

  • The Listing Royston A4 sized reaches approx. 7,800 households in Royston itself including town centre businesses and pick-up points
  • The Listing SG8 Villages A5 sized, reaches approx. 9,500 households in 24 ‘SG8’ Villages in South Cambs and North Herts, surrounding Royston, plus Ashwell in SG7
  • Total circulation 17,300 households each month, hand delivered through letterboxes
  • A further reach of over 7,000 followers through our social media platforms
  • The magazines can also be read online at thelistingmagazine.co.uk which has over 2,000 hits each month

Why The Listing?

  • Local advertising works! Our customers stay with us because The Listing generates new leads for their business
  • We reach residents new to the area We increase our distribution to reach new builds as new people move into them
  • It is truly local We champion and support our local economy – we live and work locally and do all it takes to help our local economy thrive
  • We know what works We launched in 2005 and have built up 18 years of knowledge and expertise in local marketing
  • Readers read and retain our magazines because they are packed full of useful local information
  • Did we mention local advertising works?! Successful national franchises choose community magazines as part of their local marketing strategy – because they know that getting in front of householders via a community magazine is a tried and tested method to build their customer base

Advertising benefits:

As a customer of The Listing, you will enjoy the following additional services adding extra value to your advertising:

  • Free digital package:  customers can find you online as well as in print
    • FREE basic listing in the online business directory  – in the month you are advertising boosting your Google rankings and making it easier to find you online in local searches
    • The Magazines are published on our website aswell as in print – reaching an additional 2,000 visitors a month
    • The Magazines are shared to our social media channels throughout the month – reaching an additional 7,000 followers
  • The Magazines are shared to our e-newsletter list twice a month – reaching an additional 3,500 subscribers
  • Free entry in the ‘index of advertisers’ in the magazine that you’re advertising in, subject to free space
  • Hyper local door-to-door letterbox delivery, using our own reliable delivery team
  • Guaranteed delivery to new developments as they open in Royston, Melbourn, Orwell, Bassingbourn and more
  • Unrivalled coverage – 17,300 local households each month – 7,800 in Royston and 9,500 in the SG8 Villages – and rising!
  • Additional pick-up points to reach those readers out of our delivery areas – pick up points include: Banyers House – Royston, Royston Heath Sports Club, Royston Foodstore, Royston Library, Royston Town Council Offices
  • One-off events are listed free of charge in our online what’s on calendar and in the magazine the month of the event subject to space
  • Adverts can be shared on our media pages and website – Free of charge when advertising

But don’t just take our word for it…

In our 2021 survey…

  • 7 out of 10 readers stated that they keep The Listing until the next magazine arrives
  • 92% prefer to read The Listing in print
  • 76% of readers have attended a local event that’s been advertised in The Listing
  • 39% read every article in the magazine, whilst 47% will read the key articles that appeal,  and 14% have a quick flick through

Some 2021 feedback from our customers

“The last ad has generated lots of enquiries and work so it’s been great.”

“If you’re a business considering advertising in The Listing magazine then we would highly recommend it as it’s generated new enquiries for us this month and the whole team are always friendly and very helpful.”

“I honestly can’t thank you guys enough for the support and help with everything.”

“The job response was very good, your Facebook post really helped so I’d like to thank you for making that happen.  We found an ideal candidate.”

“The magazine looks great.  I’ve already had a few orders off the back of it which is great!”

MARKETING SERVICES

We can also offer your business or organisation a range of marketing services, through our sister company, The Listing Marketing Company

  • Design
  • Print
  • Websites
  • Social media set up and management
  • Copywriting and content
  • Marketing support

Find out more about The Listing Marketing Company

WEBSITE, SOCIAL MEDIA AND E-NEWSLETTER ADVERTISING OPTIONS

A local marketing campaign that combines both print and digital channels will ensure that your message has the most impact.

Alongside our magazine advertising, we offer advertising on our website, our social media channels and on our e-newsletter.

Find out more about our digital advertising options

Distribution: We also provide a highly effective, targeted, leaflet distribution service alongside The Listing.  Leaflets can be delivered to all “Listing” locations, or you can pick the Royston areas / Villages you’d like covered.  Our local knowledge means that we can offer advice on the best places to target for your business/organisation, and our control over the areas we cover means we can communicate that through to the end distributors to ensure that your leaflets reach the right households.  We can also quote for leaflet design and print too, just ask for more details.

How can we help businesses?

We offer a range of tried and tested services

  • Local print advertising via The Listing Magazines
  • Leaflet design, print and distribution to SG8 letterboxes
  • Online advertising – via our website, social media platform and e-newsletters
  • Social media set-up and management

To summarise, advertising with us offers your business…

  • A reach of over 17,300 households each month with our print deliveries
  • A further reach of over 7,000 followers through our social media platforms
  • And the magazines can also be read online (thelistingmagazine.co.uk) which has over 2,000 hits each month…

We would love to help you.

For our 2024 booking deadline and delivery dates visit: 2024 Deadlines

Call or email Sharon for a chat on 01763 248447 or email us hello@thelistingmagazine.co.uk to find out how we can help your business